Having too many choices is not so bad

No, this is not going to be one of those rants asking why we need so many brands of everything. If you feel like you have too many choices, let's say in the toothpaste isle, what it really means is that you feel like you are spending too much time looking for toothpaste. There is a simple solution; don't take so long. If you are deciding between three potential contenders, pick the one that is closest to you RIGHT NOW. If it is so hard to decide, it is because the differences between the products (whitening & cavity protection vs. 10x fluoride & tartar control) are so small that your mind is sent into a nearly endless loop of "what if's." Save frustration and do an impulse buy -- its toothpaste after all!!!