07 March 2008

Out of Focus

To me this Ford Focus commercial misses the mark.

It shows two guys about to embark on a long trip to Los Angeles. The owner of the Ford Focus offers to split the costs of the trip, "Ill buy the gas, you buy the food?" The passenger happily agrees.

The driver then goes on to take full advantage of this deal by clearing the shelves at a roadside convenience store and ordering a tall stack of pancakes at a roadside diner.

I thought the point of the commercial was to say that the Focus gets such good gas mileage that you don't pay much for gas (hence the split working in favor of the driver in the commercial). Unfortunately, the driver bought so much food that it is almost as if he needed to be sure he got the better end of the deal, because, one could be led to believe, he is spending most of his paycheck on the gas guzzling Focus. I'd understand if this was a commercial for the F150, but not the company's most fuel efficient vehicle!

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